Meta tags should appear in the header section of the HTML code of each web page. The top of the html code where the meta tags are presented should look like this: Giant advertising balloons Generator - These meta tags indicate the software used to create the web page and is used by some software brands to measure how popular their product is. Title - This meta tags gives the page a name to identify it on search engines, and in your bookmarks or favourites list. The most common title is.....you guessed it, No Title. Many sites use the companies business name in the meta tags which is fine to get the site found on a search for Smith Bros & Sons, but not if you want to be found by new customers who are searching for generic products or services. It is useful to include your favourite keywords in your title meta tags, preferably at the start, as this carries lots of weight when it comes to ranking a site with search engines. Your title here Description - These meta tags should contain your description of your web page. This is generally what people see when your page is listed in search results. Try to make the description enticing to encourage viewers to click on your link. Again include your main keywords within the description meta tags. Keyword - These meta tags are where you list those words or terms you want to be found under. Try to keep the metat tags keyword list short and separate each word or phrase with a comma. Consider using foreign language variations of your main keywords to attract searches from non-English speaking clients. Do not repeat keywords more than twice in the Keywords meta tags as this can be considered spamming by some engines. Author - Who wrote the web page. Robots - Meta tags which instruct search engine spiders to either look at (index) or not (noindex) and to follow the links on the page (follow) or not (nofollow). or or or Copyright - Used to identify the copyright holders of the web page. Refresh - Instructs browsers to redirect to another page. This happens after a number of seconds specified in the content value. Setting that value to "0" will create an instant redirect. Beware search engines don't like these refresh meta tags. Expires - These meta tags instructs the visitors cache to refresh after the number of days indicated in the content value. This can be set to "0" if you have regularily updated content and want each visitor to be presented with the most up to date content. Rating - These meta tags assign a content rating to the page and can be set to general, 14 years, restricted or mature. SEO Power Tools SEO Tools http://www.adsenseaccelerator.com/ An up to date Adsense keyword database. (for Publishers) "Get the Most Up-To-Date Top Paying Keywords for Any Niche, Protect Yourself from Bogus Keywords that Won't Deliver Profits and Discover a Ton of High Paying Niches for More AdSense Income!" http://www.adwordaccelerator.com/v3/benefits/ An up to date Adwords keyword database (for Advertisers) Most PPC advertisers miss out on targeting many relevant keywords within their AdWords campaigns. Sometimes the most important keywords are neglected; other times many lower traffic keywords that have yet to be discovered are omitted, resulting in a significant decrease in the overall amount of web site visitors. http://www.alexa.com/ Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. http://www.seoconsultants.com/tools/iconico/ Search engine analysis tools. Can be bit complex but some of this is helpful. http://selfpromotion.com/index.t Do it yourself search engine directory submitter. I have used this site. It is a little complex but helps to automate and track the process of submitting your site to many search engines. This site is mostly free and hasa lots of very good advice. Donations are accepted and you'll probably want to donate after benefitting from all the good stuff here. http://www.seopros.org/ SEO professional trade group. http://www.scrubtheweb.com/abs/meta-check.html Check your meta tags http://www.seotoolset.com/tools/free_tools.html My favorite set of SEO tools. One of the best. http://www.adacprogramming.com/Utilities/directorieslist.aspx List of directories shown by Page Rank http://www.best-web-directories.com/ Interesting set of free web directories. http://www.iprospect.com/pricing/index.htm One of the largest Search Engine Marketing companies. http://www.isedb.com/ Internet Search Engine Database http://www.nichebot.com/resources/ Niche marketing site. A little spammy but offers some good insight. http://www.windrosesoftware.com/ Optilink - Considered one of the best "automated linking software products" http://www.freewebsubmission.com/ Lots of free search engines. Be a little careful. Many of these will require a return link. http://www.seochat.com/ Plenty of advice and info on SEO http://searchenginewatch.com/ Leader in learning about search engines. http://www.ranks.nl/tools/spider.html Free and paid versions of many of the tools for SEO http://www.pagerank.net/pagerank-checker/ Check the page rank of a link partner